The monthly good-causes subscription for a new generation.
Traditional charity is losing touch with Millennials and Gen Z: a lack of transparency and mismatched communication threatens to evaporate roughly €1.1 billion in annual donations by 2040. Donnie offers a “good-causes subscription” that picks the cause of the month on the donor's behalf, focused on concrete projects with measurable impact and communicated through channels that fit the audience, removing the threshold to give.
Donnie offers a “good-causes subscription” for individuals and companies, choosing the cause of the month on their behalf. By focusing on concrete projects with measurable impact, communicated through channels that fit the audience, Donnie removes the threshold to give, and activates donors through social events and team outings.
From passive, one-off donations to large institutions, toward “Impact-as-a-Service.” Donnie turns giving from a guilt-driven choice into a positive monthly routine, aiming for every invested euro to generate forty euros in donations within five years.
Huddles collaboration
Huddles has worked closely with Donnie since 2025: on the cap table, in the room.
Why we backed them
Traditional charity is losing touch with Millennials and Gen Z. A lack of transparency and mismatched communication threatens to evaporate roughly €1.1 billion in annual donations by 2040. Young people care, but feel overwhelmed by the scale of world problems.
How Huddles engaged
We co-build from the inside: backing Donnie through the pre-seed fund, with hands-on studio support on strategy, hiring and go-to-market.
Where they stand
€52,410 raised so far for 45 different causes. 496 unique donors and 3 pilot companies strengthening the business proposition. Over 1 million potential donors reached organically via social. Average donation has grown from €10 to €18 per month.
“Launching a new value proposition is scary. Huddles gave us the community, the network and the confidence to dare to jump. Together you simply stand stronger.”
Impact begins
with people.